Branding

From Wikipedia, the free encyclopedia (click to read full text)

"A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality."

Web-Simple is often asked to extrapolate from website design project into full branding exercise. With sound commercial graphic designers and trained marketers, full branding often transforms a company internally as well as externally.